LET’S HAVE A LOOK AT E-COMMERCE CHARMING PERKS
E-commerce is enjoying immense fame among today’s marketers due to the benefits and convenience it offers for today’s customer segments. Let’s dig out some broad advantages that an e-commerce platform is providing over brick and mortar model:
MOBILE -FRIENDLY EXPERIENCE
The very obvious perk that an e-commerce customer gets as compared to a traditional retail one is the virtual retail environments that it’s providing which is limitless and variety full! Unlike, a retail store where a customer finds himself in a limited shopping platform due to geographical restrictions, an e-shopping platform serves as an umbrella of brand lines under one roof, making it as an excellent choice to shop for convenience seekers and time savvy people. Thanks to the latest mobile apps, now shopping is just a click away.
CUSTOMER CONVENIENCE AT PAR
With the easiest search engines, customers can now shop from home without any hassle to visit a store for a small need. E-retail is strongly driven by branding and socializing power like a physical store and even a layman can google for himself what he desires. Consumers are now spending a large chunk of the internet , getting exposed to newly coming e-stores, which they haven’t even heard of before which opens up a potential for e-commerce market to flourish and customer retention rates increase with a tremendous sales pitch.
PROMISING LOWER COSTS
The premier advantage that e-commerce store has is the lowest costs that it offers. Just switch on Internet and visit your favorite online store for free anywhere, anytime. Seasonal discounts and perks are introduced for customers to seek their attention and build a competitive edge over others since the competition in e-commerce market is very narrow. Some of the low-cost advantages of this retail model are:
- Online marketing tools: like Search engines, pay per click ads, banner ads and social media increases brand awareness.
- No additional personnel costs: are required. From order till checkout, everything is systematized and customized.
- No physical locations: required to run an e-commerce setup.
IMPROVED BROWSING EXPERIENCE FOR QUICKER PRODUCT IDEAS
Wonderful e-commerce websites like Amazon, Flipkart and others keeps a record of customer shopping preferences whenever they visit the page and helps them in locating the product more easily, making them delighted.Search bars on the web page further narrows down their search to get the product of their choice.
COMPARE AND SHOP
With Ecommerce, customers can even make comparisons of their purchases with other e-stores and can further decide their options.
GREAT INFORMATION AVAILABLE 24/7
Increasingly progressive, the e-commerce platform fulfills a customer desire very broadly through bombarding with loads of information and freedom of choice. An e-commerce customer as compared to a traditional one is pretty knowledgeable and rational decision- maker. Help centers and 24/7 feedback forums are now designed to improve overall customer shopping experience.
IT’S NOT THE END
The merits of e-commerce are unlimited and so customer preferences are. Today’s marketers are increasingly working to be a part of their e-customer shopping experience through improving browsing aspect, making it user-friendly via cookies, to keep a track of customer insights and behavioral patterns and sending them weekly newsletters about upcoming products deals. E-commerce rocks!