Google Ads - What is Quality Score?

The higher your quality score is, the less you pay per click

If you’re planning to run a pay-per-click campaign, then you need to have a solid understanding of what a suality score is. That’s because your quality scores have a great impact on the cost and effectiveness of your paid search campaigns, just as your credit score affects your application for a loan.

Throughout this article, we will give you an overview of AdWords Quality Score, explain the factors that influence it, explain how it impacts your campaign’s budget, and offer some tips to help you increase your quality score. Please read on.

What is Quality Score?

Quality Score is the rate of both your keywords and your PPC ad’s quality and relevance used by Google. The quality score is used to determine your cost per click (CPC) and is multiplied by your maximum bid to determine your ad rank during the auction process.

What Makes up the Quality Score?

Your Quality Score depends on multiple factors, including:

• Your click-through rate (CTR)

  The click-through rate (CTR) is the biggest contributing factor to your quality score. If you can improve your CTR, Google will most likely reward you with a higher Quality Score.

• Ad Relevance

  The more relevant your ads are to the search query, the higher your quality score will be, and the higher the quality score is, the higher your ad rank will be. boost. But wait, also, the higher your ad rank is, the lower your CPC will be. So generally, a relevant Ad can help you drive in more clicks with the same budget.

• Landing Page Experience

  Your landing page is another important thing to pay attention to in PPC. It has a direct impact on your quality score and ad rank, and it can affect your advertising costs.

• Campaign History

  As we know, there are a lot of factors that affect your quality score, and among those factors are the historical performance of the keyword across all accounts, the historical performance of the display domain across all accounts, and the historical performance of your account.

How Does the Quality Score Impact Your Budget?

As we mentioned earlier, your quality scores have enormous influence over the cost and effectiveness of your paid search campaigns.

Just bidding more than someone doesn’t assure you that you’ll rank first. If your competitor has a better quality score compared to yours, they could be outranking you for half the price that you pay for clicks.

To make it clear, take a look at this example.

If your max bid is $1 and you have a quality score of 7, your ad rank is 7.

Your bid will outrank someone who bids $3 but has a quality score of 2. Their bid is 3 * 2 = 6 ad rank.

How Do You Increase Your Quality Score?

Since your quality score determines where, how often, and how much your pay per click will be, it is important to include boosting your quality score as part of your strategic marketing plan. Here are some ways to increase your quality score:

1. Know the Factors Affecting the quality score.

   The very first thing you need to do is know what factors affect your quality score. And by reaching this far into the content, it means that you have already taken the first step toward increasing your quality score.

2. Keyword Research And Organization

   As with anything we do, it is a good idea to do research ahead of time before doing it. Look for highly relevant keywords to add to your campaigns, including long-tail opportunities that can contribute to the bulk of your overall traffic.

   Keyword research isn’t a weekend task.

   This takes more than initial keyword research. It takes ongoing research. In other words, you won’t be doing it all over a long weekend and then leaving your campaign on auto-pilot.

3. Refining Ad Text (making it relevant)

   If it’s not relevant, it won’t show. Make sure your ad text is relevant and compelling by including active verbs and your primary keywords in your ad copy, particularly in your ad’s headline. More effective ads get a higher CTR, which is one of the best ways to improve Quality scores.

4. Optimizing Landing Pages

   Follow the best practices for creating a landing page that connects directly with your ad groups and provides a cohesive experience for visitors, from keyword to conversion.

   Start optimizing your landing page by decreasing its load time.

   And remember, your home page is not a landing page. Do not redirect them to your homepage; your home page very likely includes information and services that are not directly related to your Ad.

5. Avoid Adding Negative Keywords

Negative keywords are about identifying which searches you don’t want your ad to appear in. Appearing in the wrong searches can cause people to click on your ad, thinking it’s something else (costing you more money for that irrelevant click).

Now that you have an idea of what a quality score is, you may now apply what you’ve learned in this article to your Google Ads account. Or if you are having difficulty understanding Google Ads, Go4Global is here to help you. Leave your PPC campaign to us, and we will surely help you create a better Ad and, of course, increase your quality score. You may contact us via phone at +1 (747) 283-4767, email us at go4globaldesign@gmail.com, or use our contact form at https://go4globaldesign.com/contact-us.