What Is an SEO Specialist?

Search engine optimization, or SEO, now plays a very important role in the business industry, especially when it comes to marketing your business online. Search engine optimization helps people find products and information on search engines like Google and Bing by increasing the website’s ranking on the SERP. And as companies try to raise their rankings on Search Engine Results Pages (SERP), they are turning to a specialized marketing professional to accomplish this goal, the SEO specialist.

What is an SEO Specialist?

An SEO specialist researches and analyzes the trends and best practices online to develop and implement effective SEO strategies. Their work also involves data analysis, conversion optimization, content optimization, copywriting, and link building to improve search results. SEO specialists also handle, or if not, should at least work hand in hand with the web designer and developer in designing, developing, and promoting high-quality websites.

The Goal of SEO Specialists

The goal of every SEO specialist is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Search engines, however, are constantly changing. And SEO specialists have to keep up in order to remain on top of the search engine result page.

There are plenty of factors that contribute to the ranking of a website on the search engine result page. Optimizing your website for search engines involves being aware of these factors and implementing the right strategies. However, as mentioned above, search engines are constantly changing, and as an SEO specialist, we cannot rely on the same old activities forever. An effective SEO specialist must keep himself or herself updated on what the major search engines are doing to keep up with the changes and come up with another strategic plan.

What Does an SEO Specialist Do?

The job of an SEO specialist doesn’t just end with tweaking the website and a few links scattered around the internet. There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills.

The daily routine of an SEO specialist could include a combination of any of these activities:

• Website Analysis

  Website analysis is very critical to the success of any SEO marketing campaign. Keywords, backlinks, formatting, and content are but a few of the important areas that an SEO specialist considers as he analyzes, redesigns, and rebuilds a website.

• Keyword Optimization

  Modern SEO is about so much more than keywords and meta tags. Looking for the right keywords and organically placing them on a website is essential to an SEO-optimized page.

• Content Generation

  Content is king. The keywords are important, but the textual, informational, and graphic content that comprises the page must also be produced, or if not, must be thoroughly checked by the SEO specialist.

• Search Engine Parameters

  This may be the most important job of an SEO specialist. Keeping himself or herself updated on what the major search engines, and especially Google, are using as criteria for SERP to keep up with the changes and come up with another strategic plan

• Information Technology Skills

  A skilled SEO specialist should have a strong background in HTML, CSS, and a number of other programming languages and be familiar with a variety of operating systems and hardware platforms.

• Client Management

  An effective SEO specialist must maintain a working knowledge of his employer’s or client’s objectives. Any optimized site must, first of all, suit the business strategy of the website owner.

• Analytical processing

  The ability to analyze problems, find appropriate resources, and develop solutions goes to the heart of the SEO specialist position.

Responsibilities of an SEO Specialist

Here are some of the job responsibilities of an SEO specialist

• Understand the Client’s Marketing Objectives
• Web Page Optimization
• Keyword Research and Analysis
• Keyword Mapping
• Get Higher Google Rankings
• Focus on the user experience
• Diagnose Technical SEO Issues and resolve them
• Local SEO
• Comprehensive Website Audit
• Complete an Online Competitive Analysis
• Ensure an SEO-Friendly Website
• Copywriting Skills
• Generate New Content Ideas: Content Development
• Improve Existing Website Content
• Make SEO Recommendations
• Continual Process Improvement
• Apply Advanced SEO Techniques
• Internal Linking Structure Optimization
• Off-site SEO
• Create the URL Map
• Focus on Mobile Search!
• Periodic Monthly SEO reports
• Optimize Tier 1 Social Media Accounts
• Content Distribution
• Branding Consultation
• Quality Control
• Online Marketing Demonstrations
• Fix an Old Website vs Build a New Website Analysis
• Keep the SEO Budget on Track
• Set Realistic Expectations
• Strategic Planning

If you want to be seen and heard online, let Go4GlobalDesign handle the job for you. We have in-house SEO specialists and experts ready to optimize your website for different search engines. Our SEO strategy will help your company reach a wider audience and help you reach the peak of success. If you are ready to be noticed online, contact us now! Call +1 (747) 283-4767, email us at go4globaldesign@gmail.com or use our contact form.