What's your excuse for not having a website?

With 84% of adults using the Internet, it’s surprising to think that many organizations today, particularly small businesses, still choose not to invest a bit of time and resources into building their own website.

Surveys show that more than approx. 50% of small and medium-sized businesses across various sectors do not have any online presence, and most of them have no intention of going online in the near future. That is quite surprising, isn’t it?

In this competitive digital era where clients prefer to search for companies, products, or services on Google, why are they still hesitating to build their online presence, knowing that having a business website can help them reach more customers and expand their existing business?

There are few excuses for not having a website, which we hear all the time when we talk to prospective clients, but we are here to tell you why those reasons don’t exactly stack up, even if you are not sure. Why does your business need a professional website?

I don’t need one.

Almost everyone in the world uses the internet on a daily basis, and 96% of adults aged between 18 and 49 are on the internet. Essentially, everyone is on the internet! So you need your business to be there!

My business industry is not online.

That is absolutely perfect! That just means that you have less competition to worry about when you market your business online. 61% of global internet users research products they buy online, while 90% of adults own an internet-connected mobile. Your customers do too.

I don’t have a budget.

You don’t need to spend thousands of dollars to create a website. Well, you do need a serious budget for a processional presence on the internet; however, don’t let that stop you. Even a basic, low-budget website can help you generate more business in comparison to not having a website at all.

I don’t have the time to do it right now.

Really? If you have time for a cup of coffee every day, then that’s all it takes to check emails and reply to customer inquiries. Many companies are willing to offer management services as well, so you won't have to touch your website at all. Online social networks are one of the most time-efficient ways of listening to your network, staying informed, and reaching out and adding value to key people. Successful business professionals make time for priority activities, like building their networks, even when it seems like there is no time.

When running a business, you need to focus on many other things related to your business, which might be more important than having a business website. It’s the same for every business owner. Not having time is just one of the most common excuses for not having a website for your business.

If you’re too busy or not interested in learning how to build a website, you can get help from a professional and let them take the lead. Although you’ll still need to commit some time in the initial stages to explain your requirements to the professional going to work on your website,

If you are planning to expand your business and want to get more customers, then getting a website for your business will be one of the best decisions you can make for it to grow.

I have enough customers.

You never know about the missed opportunities your potential customers may have found elsewhere. 50% of all mobile searches are conducted in the hopes of finding local results for local businesses. If your customers cannot find you and can only find your competitors, then they might stop being your customers.

I use social media instead.

It's great if you market your business on social media! You use social media to connect and engage with your customers and prospects. You might also be posting regular updates about your company, products, and services. But where do you link those posts? How do you capture leads?

Many of your social media connections can be your customers too. Social media marketing works really well when you have a business website. It will help you capture leads by providing more information about your company and products and further converting them into customers.

Although having a social presence is important for a business, if you’re relying on social media as a website substitute, you’re getting it wrong. For a small business, social media’s primary purpose is marketing and attracting consumers to your website.

In short, not having a website for your business in today’s digital age is not at all an option. Someone very correctly said that "if your business is not found online, it simply means your business does not exist". These excuses for not having a website just delay or even stop your business's growth.

Living in the digital world, a website is crucial for any business. If you have a business but don’t have a website, you are probably losing out on opportunities for your business. Here are some reasons why your business needs a website:

1. Boost your sales.

   Multiple sources have confirmed that around 4.54 billion people use the internet every day. That gives you a chance to offer your product to more than half of the world’s total population.

   Each person spends an average of six hours a day on the web, making it a larger avenue than any print or broadcast medium. Business websites are open 24/7, which extends your service beyond office hours.

   Reaching potential customers is possible through Solutions Resource. Start generating revenue anytime and anywhere, and let us help you create the perfect business website.

2. 24/7 Operation

   A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.

   Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

   If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert into customers.

   And the best part is that you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital salesperson. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

3. Building Credibility

   The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is that most companies have a website, so those that don’t may look like they have something to hide.

   How does a website help you build credibility? It allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

   Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish on your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

   Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately lose a customer who is deciding which business to use.

YOUR CUSTOMERS ARE LOOKING FOR YOU! GET YOUR BUSINESS ONLINE TODAY AND LET THEM FIND YOU! NOT YOUR COMPETITORS!

If you don't have a website, it's time to get one

Investing in a website for your business is the best thing you can do right now if you haven’t already. As your business grows, so does your website.

If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. Our web design team at Go4Global provides website design and development services to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.