Why Is Having a Website More Important Than Only Having Social Media?

In the modern world, both websites and social media platforms serve almost the same purpose as far as the interaction of customers with organizations is concerned. There are various contradictory views concerning the importance of a website as opposed to having a social media platform. The critical question marketers and advertisers should be asking themselves is why the website is important or deemed to be better than social media alone. An evaluation needs to be done to ascertain whether a business can exist and conduct its online transactions with only a social media platform and no actual business website. It has been noted that while social media is a significant tool for conducting online marketing and reaching customers, it cannot be compared to a corporate website.

Businesses need a website for various reasons, and one of the most common is credibility. For a business that wants to gain customer trust and loyalty, credibility is a key factor. It is true that you can use social media platforms such as Facebook to maintain your online presence, but this translates to facing the risk of scammers who will develop fake Facebook pages similar to yours. Having a website is taking a step further into credibility, as it gives you the ability to purchase a domain name and also describes your business in the most accurate manner. This cannot be compared to maintaining a profile on a social media platform.

A website is also an affordable and effective online marketing platform that creates value for your business. Your business needs a website that can attract traffic and leads through the inbuilt links, thus creating value out of the capital invested in paying a professional web designer to come up with the website. To improve your online marketing, it is paramount to rely on the services available on a website as opposed to social media platforms. The social media platforms have limited data concerning your marketing needs as opposed to websites that are equipped with analytical tools such as Google Analytics and HubSpot that provide data insights that will assist you in significantly improving your online presence and fulfilling your online marketing needs.

Better Communication

Regarding effective communication, a website is better than social media alone as it allows you the flexibility of collecting and communicating information from your visitors through various platforms. Communication on a social media platform is dictated by the type of platform that you are using, as opposed to a website, where you have the option of choosing from a variety of platforms to communicate with, whether you want to use an email, Facebook, or Twitter; all are provided on the website.

Control over Operations

One of the most crucial reasons why having a website is more important than having only social media is the ability to gain control over your activities, such as online marketing. Once you build a website, you own it completely and have control over every operation, as opposed to a social media platform, which requires you to adhere to the rules and regulations governing the platform you are using.