A recent survey reported that up to 55% of small-to-medium sized businesses still don’t have a website. That is an astonishing number nowadays. We live in an internet world, and many still don’t see the benefit, or even so, don’t have the time to commit to it.
Whereas, up to 90% of potential customers research a business online first. Being, without a web presence, those possible customers will likely find your competition online instead.
Main Benefits of having a website:
- Online visibility. Without a business website nobody knows your business exists when they search you online. It’s almost similar like not choosing not to be listed in the phonebook in the olden days.
- Your 24/7 and 365 days salesperson. When the business closed, or when your regular salesperson is not available, your website will be the one promoting your business to potential customers anytime day or night.
- Most economical form of advertising. If you are considering to spend some marketing dollars? A website should be an initial one-time investment that can cost you less than your daily latte to upkeep. Considering the cost of a print ad from a newspaper and mailers, having a website delivers a favorable cost to benefit ratio and a great return on investment and the ability to update constantly it.
- Your advertising tool. By updating your website to list new products or services, pricing, product availability, inventories, and answer frequently asked questions by customers. You can also collect current and potential customers close with targeted offers, coupons, and sales and promotion.
- Show your business authenticity. Since a lot of businesses do have a website nowadays and a lot of people are accustomed to checking everything online for a product of services. Lacking a website, potential customers may suspect your business is not legitimate, tricky, not legal, or even unreliable.